hugo barra xiaomi

Xiaomi took the stage in the U.S. for the first time on Thursday for a San Francisco press event, and we really didn’t know what to expect. Turns out the Chinese juggernaut didn’t have any big news to share regarding its popular smartphone lineup, though it did have one announcement for any American fans.

Hugo Barra, who served as Google’s Android product chief before leaving for Xiaomi in 2013, revealed that the company plans to sell some products in the U.S. later this year, though it’s still not ready to launch an actual phone here anytime soon.

It’s not a bad strategy for Xiaomi, which previously said it might start selling phones in the U.S. a few years from now. In the meantime, the company can start building awareness by selling some of its other popular products. It may also convince Americans to try out MiUI, the firm’s custom Android skin used to interact with other Mi-branded gadgets.

The company offers a huge selection of gadgets in China, ranging from smart TVs to connected air purifiers, and it sounds like U.S. shoppers will have some say in which products become available first. Unfortunately, it could still be years before the first Xiaomi smartphone arrives in America, though for now we’re curious to see which Mi products arrive here first.