HTC EternityIt may be a two horse race here in the U.S. between Android and iOS, but Microsoft’s Windows Phone 7 is reportedly making great headway in the largest smartphone market on Earth. According to Michel van der Bel, COO of the Greater China Region, Windows Phone has captured roughly 7 percent of China’s smartphone market share, besting even Apple’s iPhone, which currently sits at 6 percent.

We’ve only just begun, van der Bel said. Our smartphone and tablet-pc are hybrid, making them suitable for the consumer, but also easy to insert within an existing company infrastructure. This will allow us to better anticipate the consumerization of IT than many competitors.

China has been identified as a key market for smartphone vendors as the battle for world supremacy rages on. It’s barely been two months since the first Windows Phone 7 launched in China, making the news an encouraging sign for the growth of Microsoft’s mobile OS.

If Windows Phone wants to compete with Android in the Chinese market, however, it has a lot of ground to make up; Android is currently dominating with a market share of around 69 percent.

[via The Tech Block]