Microsoft has announced that it's bringing support for Playable Ads to Windows 10. The feature, which is currently being tested as part of an opt-in preview program, enables users to stream an application for three minutes to see how it works without having to download or install it from the Store.

Sure, three minutes isn't an awful lot of time, but it's still enough to give you a pretty good idea of what an application or game is like. After all, how many times have you forked out cash for a tool that looks promising in screenshots, but turns out to be buggy and slow when it's installed? Countless, I bet.

Good news for developers

Developers will be pleased to hear that they won't have to do much to activate Playable Ads for their applications (should they want to); it's as simple as flicking a switch, and Microsoft will do the rest. It's safe to say that you should be seeing the option to try applications from your favorite developers in the not-too-distant future.

When exactly is up in the air. Microsoft is still yet to announce when Playable Ads will be widely available. If we had to hazard a guess, we'd say that we expect it to start arriving on more devices sometime over the course of the next four-to-five weeks, as that's usually how long it takes to iron out all of the initial bugs.