If you're ready for an upgrade and are searching for a new iPhone, now is the time to buy the iPhone 6 or the iPhone 6 Plus. Android and Windows Phone users have a large selection of devices rolling out regularly, almost too quickly, and BlackBerry fans have some good choices, too. For iPhone buyers, however, it's a different story.

I was out with some friends this weekend and one asked me this: "Should I upgrade my iPhone 4s now, or wait until the iPhone 6s, or whatever the next iPhone is, to come out first?"

"Ah ha! Great question," I said, and one that I had a quick answer for. If you read the site frequently, you know I love to turn these questions into articles.

Now is the indeed the time to upgrade your iPhone to the iPhone 6 or the iPhone 6 Plus, and there are a few reasons why you should do so.

The iPhone 6 and iPhone 6 Plus Are Still New

First, the iPhone 6 and iPhone 6 Plus are still new and are just a few months old at this point. If you're ready for an upgrade, you should dive into either device, since they're still offering some of the latest and greatest features available without feeling stale.

In fact, Apple is still expanding the number of places you can take advantage of Apple Pay, is still planning to issue major updates to the iOS 8 platform this year and, soon, will have a shiny new Apple Watch smartwatch on the market for you to play with. There's still plenty to be excited about.

There Are Tons of Sales

If you're willing to shop at retailers aside from Apple, you can find the iPhone 6 and iPhone 6 Plus on discount.

Walmart just offered a huge sale on both phones as long as you walk into a store (that sale should continue the next couple of days), and that was in addition to plenty of sales during Black Friday and Cyber Monday. As retailers continue to fight for customers during the holiday season, you can expect this trend to continue. Meanwhile, Target is still discounting the iPhone 6, which is available for as little as $189.99 with a new two-year contract and with a $50 Target Gift card.

It's a Great Cycle to Be On

As I explained to my friend, if you're on an iPhone "S" cycle, you might want to consider getting over to the full major upgrade cycle, when Apple totally redesigns its devices. What do I mean? Specifically, Apple typically offers huge industrial design changes between its iPhone overhauls so, for example, we saw a big leap in the processing power, software and more between the iPhone 5 and the iPhone 6.

Sure, you're still getting a huge jump if you move from the iPhone 4s to the iPhone 5s, for example, but a lot of those features, including the body of the iPhone, haven't changed between the iPhone 5 and iPhone 5s models, which means, at least to enthusiasts, that the changes don't always feel as drastic since the earlier model has already been on the market for a year.

This is purely a matter of preference but, personally, I think it's more fun to be on the upgrade cycle wherein Apple makes major changes to its phone every two years.

You Can Finally Find the Model You Want

As of today, Piper Jaffray analyst Gene Munster says that stock of iPhone 6 and iPhone 6 Plus units are approaching all-time highs, and that about 56 percent of Apple's iPhone 6 and iPhone 6 Plus models are available for purchase.

That's still a far cry from finding everything you want, but it's a lot better than the selection available shortly after launch, when it was hard to find any of the models or colors. Now is a better time than before to search for the color and storage capacity you desire, though Munster admits that supply should improve to include 80 percent of all models by the end of the year.


If you're on the fence about buying a new iPhone, you probably shouldn't be. There are plenty of reasons to buy now as opposed to waiting for later. As for other smartphone buyers? The rapid release of new smartphones makes it more difficult than ever to choose one model as opposed to "waiting for the next big thing."