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WhatsApp announced on Thursday that it's going to start rolling out support for video calling, a feature users have been clamoring for for years. WhatsApp is best known for its simple and secure messaging platform. Video calling has appeared in various beta versions of the software but hasn't ever been widely available.

WhatsApp said it will roll the feature out to more than a billion of its users over the coming days, including folks on iOS, Android and, yes, even Windows Phone. It doesn't appear that BlackBerry users will get the feature, which could be a bummer in emerging markets where folks still carry BlackBerry devices.

"We're introducing this feature because we know that sometimes voice and text just aren't enough," WhatsApp said in a blog post on Tuesday. "There's no substitute for watching your grandchild take her first steps, or seeing your daughter's face while she's studying abroad. And we want to make these features available to everyone, not just those who can afford the most expensive new phones or live in countries with the best cellular networks."

WhatsApp video calling: Quality will matter

I hope WhatsApp, under Facebook's ownership, launches a quality product. There's a crowded market of video chat apps that includes Facebook Messenger, Skype, Google Duo, FaceTime and more. If the quality is good and reliable, it'll do just fine.