LG today announced Watch Urbane, a brand new smartwatch that looks nothing like a smartwatch. Like the G Watch and G Watch R, it works with your Android device, and LG boasts it is the “first all-metal luxury Android Wear device.”

At first glance, the Watch Urbane looks like a traditional timepiece and not a lot else. But inside its stainless steel casing, you’ll find a 1.3-inch P-OLED display, a Snapdragon 400 processor, 512MB of RAM, and 4GB of storage.

There’s also a 410mAh battery, and a whole bunch of clever sensors, including a 9-axis gyroscope, compass, accelerometer, barometer, and a heart-rate sensor. The Watch Urbane is also IP76-rated for dust- and water-resistance.

These specifications are identical to those you get with other Android Wear watches — not only those from LG, but from the likes of Motorola, Samsung, and Sony as well. But the Watch Urbane was designed for an audience that existing Android Wear devices aren’t really targeting.

Sure, the Moto 360 and the G Watch R are beautiful devices, but they still look fairly modern — and pretty bulky. The Watch Urbane “is more formal with a thinner profile,” LG says, and it’s designed to resemble a more traditional luxury timepiece.

LG will be showing off the Watch Urbane at Mobile World Congress in Barcelona next month, and we hope to get details on pricing and availability then.