“If you don’t try things that don’t fail,” Newell said, according to Polygon, “you probably aren’t trying to do anything very interesting.”

Valve has 1,300 VR apps on Steam, and 30 of them have each made more than $250,00 from Steam alone. That’s not much revenue for VR titles, but that’s where VR is right now. Here’s Newell on Valve’s stance in regards to VR:

“We’re optimistic. We think VR is going great. It’s going in a way that’s consistent with our expectations. We’re also pretty comfortable with the idea that it will turn out to be a complete failure.”

Remember,Valve’s making three big VR games right now

Just because the company is okay with failure doesn’t mean that they aren’t going to take a crack at making the tech work. Being comfortable with failure means being comfortable with risk, so Valve is stepping up to take some risks with VR.

They’re making three full VR games right now. Not demos, apps or experiences; no, these are going to be fully fleshed out games. That’s a risk, but Valve seems cool with that.