Virgin Mobile this week introduced a pretty unique online ad campaign that puts viewers in control of the content being displayed on their screen. By using face and motion detection, the campaign, known as BlinkWashing, lets viewers essentially "change" what commercial they see; each of the 25 videos has their own specific storyline, but the underlying message is consistent across the board. BlinkWashing is part of Virgin's "Retrain Your Brain" initiative.
Basically, the interactive YouTube experience reacts to the blink of an eye through motion and face detection, and cycles through the 25 videos every time a viewer blinks. Each video has the same script, but they each play out very differently. When I did it, I saw maybe six videos; transitions were surprisingly smooth, and each video was fresh and much different from the last.
Tim Rodgers, Creative Partner at rehabstudio (the company that produced BlinkWashing) explained that words between the videos were time-coded, creating a smart caching system that allows for such seamless switching when a viewer blinks. Doug Vosik, Brand Team, Virgin Mobile USA, said the new campaign is in an effort to teach consumers about the Virgin brand, while creating a fun, more interactive experience. BlinkWashing is definitely unique, and ditches the typical advertising formula for something that's more creative.
The video above is merely an introduction; we're unable to embed the actual BlinkWashing experience. To learn more about Virgin and why it believes consumers are complacent with their current carrier plans, check the video out, and hit up the source link. If anything, it's a neat experience that upholds Virgin's excellent "Retrain Your Brain" initiative, which definitely isn't afraid to take its own approach.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Step into your favorite film with a pair of 3D glasses
Experience movies and video games in the most realistic way with a pair of 3D glasses. Our guide has the best to help you narrow down your choice.