Virgin Atlantic Airways, has announced that its new Airbus A330 planes will offer passengers in-flight cellular services on flights from London to New York. The airline partnered with AeroMobile, which also has deals with Cathay Pacific, Lufthansa, Qantas and other airlines, but Virgin Atlantic will be the first in the U.K. to offer this service. Standard international roaming rates will apply and calls will be prohibited during take-off and landing.

Virgin said cell phones will not interfere with equipment since they will connect directly to a network at low power settings. The service will first be offered on flights from London to New York, but Virgin plans on bringing it to 10 routes and 17 planes by the end of the year.

[via: Virgin Atlantic, The Telegraph]