Advice for Aspiring Tech Reviewers & YouTubers: Part 2 – Video Creation

by Jon Rettinger | December 1, 2009

During part 1 of this series I talked about what to do as you are just starting to build your audience.  In this edition, I’m going to expand on that a bit, and give some advice for general video creation.  Your YouTube channel is just like any other website, and as such the old adage of content being king rings true.   It’s not about producing large amounts of videos, it’s about focusing your energy on making quality videos.

Early on, you are going to have one chance to keep a particular viewer.  Viewers will typically make a decision within the first 30 seconds if they like the content.  You need to make a good first impression.  To help do so, I humbly offer the following tips.  Be mindful of what you are saying.  Try to be conscious of the words you are using, and avoid filler such as ‘uh’ ‘um’ and ‘like.’  These words don’t add anything to your content, and only serve to detract from what you are saying, subsequently making you look less professional (this will also come into play as you start reaching out to companies, which we’ll cover in a later edition).  If you are a younger tech reviewer, this bit of advice is especially pertinent, as people may (wrongly) write you off based on your age, it’s important to put your best foot forward.

Keeping up with the theme of minding your speech, I can’t stress enough the importance of being prepared.   If you are talking about a new product or are unboxing something, you need to do your research before you go on camera.  Having product knowledge ready and available will add value to your content, that others may not have. Even if you have a hard time remembering everything (I do) write yourself some notes you can reference.

Lastly, until you are comfortable, rehearse.  A few dry runs will help your confidence, and make you look more natural on camera.

In the next edition we are going to cover video tagging, descriptions, and annotations.  My goal with this series is to help you, so if there is something in particular you’d like advice on, leave it in the comments below.

Catch up on part 1 here.



Jon Rettinger

Jon, perhaps best known by his YouTube alter ego Jon4Lakers, has a love for technology that can never be quenched, no matter how hard he tries. If...