Verizon is ending its practice of throttling video on its unlimited data plans, but only if you pay an extra $10.

Earlier this year, Verizon announced restrictions of video streaming for its "Go Beyond" and "Beyond Unlimited" data plan. The former capped out at 480p and the latter went up to 720p. If customers wanted access to 1080p (or higher) video streaming, tough luck, because there was no way to do so.

A bone has finally been thrown to customers with the introduction of new plan that allows customers to access higher quality streams. The new plan will cost $10 extra per month, on top of the existing data plan, and customers will be able to get streams of 1080p, 1440p and even 4K. The $10 charge will apply on a per line basis. If there is more than one line on an account, each line will have to pay for the $10 video option.

That's great news for customers who've been asking for the higher capacity video streams. But it is a shame Verizon is forcing unlimited data customers to pay more for high-res video. It's even more egregious when you consider that when Verizon first brought back the unlimited data plan back in February, there was no cap at all on video streaming.

"Beyond Unlimited" customers will now have to pay $95 ($85 for the single line and the extra $10 for the video streaming plan) to get the most out of Verizon's network.

The new video streaming plan will be available starting November 3, which just so happens to be when the iPhone X comes out.