Verizon is now airing a very elegant and Applesque commercial that touts the beauty and functionality of the iPhone 4. The little surprise at the end is the Verizon guy picking up and answering an iPhone and proclaiming "I can hear you NOW".

This is just the beginning of the Verizon versus AT&T battle royale in relation to the iPhone. Expect to see more of these ads in addition to price wars and all sort tactics to woo consumers.