Remember the premier of Watch_Dogs? This was back in 2012, and the game looked absolutely incredible.

Then came the release, and we had a title that, while fun according to some gamers, looked massively different. Weaker, I suppose, would be the best word for the graphical presentation that the final release enjoyed. That graphical downgrade caused a massive stir in the gaming industry, and the release textures, renders, models, framerates and resolutions of top titles have been on the chopping block ever since.

Speaking with The Guardian, Ubisoft CEO Yves Guillemot revealed that the company learned a harsh lesson from what happened with Watch_Dogs.

“With E3 2015 we said, OK, let’s make sure the games are playable, that they’re running on the target machines. When we show something, we ask the team, make sure it’s playable, make sure gamers can immediately see exactly what it is. That’s what we learned from the Watch Dogs experience – if it can’t be played on the target machine, it can be a risk.”

This would explain why The Division took a graphical hit. The team showed the version that was actually playable, not some concept that would press the hype of gamers through the roof.

Sure, their show was a little boring compared to other years; but, they showed games that worked. Heck, even Assassin’s Creed Syndicate was entirely playable, a first for the company in a very long time. Literally, I can’t remember the last time I played an Assassin’s Creed game at E3. They always had hands-off demos.

Maybe this means Ubisoft is done with false representation in press conference demos.