Uber, the everyone-is-a-taxi service, will be much more pervasive if you're on AT&T. The company on Wednesday announced a partnership in which the service's app will come "embedded" on new AT&T Android devices. That means if you never use Uber, too bad; it'll come pre-loaded on your phone whether you want it to or not. AT&T, in turn, will be a key provider of wireless service to drivers in the U.S.; Uber currently serves over 60 cities across the country.
"Uber's goal is to make sure that anyone can open the Uber app anywhere and be able to connect with a safe, reliable and seamless ride through the Uber app," the service said in an announcement. Uber said it chose AT&T as an official partner to help expand its UberEVERYWHERE network, with an aim to further maximize coverage.
According to AT&T CEO Ralph de la Vega, pre-installing an app on your phone is the carrier's way of delivering "innovation" to customers. "With Uber we found a company that gets what it means to revolutionize an industry through mobile technology to give customers a new, compelling and valuable service and I look forward to what we can achieve together."
AT&T customers won't be favored by drivers, and there's seemingly no consumer-facing benefit. But that Android phone you just spent hundreds of dollars on? It might come with an unwanted app (or two, or more) pre-installed for you. No wonder Google wants to take control of Android.