The Moto G launched this week in Brazil, Mexico and parts of Europe running Android 4.3 with a promise from Motorola that Android 4.4 KitKat will deploy in January. Customers in the U.S. and other regions, which will receive the device in January, will reportedly receive the new smartphone with Android 4.4 KitKat pre-installed. The news comes phone retailer Omio, which had a chance to talk with Mark Randal, Motorola’s Senior Vice President for Supply Chain & Operations.

Motorola is clearly aiming the Moto G at emerging markets in Latin America and Asia. On paper, the new smartphone should do well in North America and Europe as well, offering solid specs and a budget-friendly price point to help distinguish it from both high and low-end devices. Whether the company has a success on its hands is unclear though, especially after the Moto X failed to sell in significant numbers.

Motorola’s new phone comes equipped with a 4.5-inch 1280 x 720-pixel display at 326ppi, a quad-core 1.2GHz Qualcomm Snapdragon 400 processor, a 2070mAh battery, 1GB of RAM, and 8GB or 16GB of internal storage. The Moto G also features a 5-megapixel main camera, a 1.3-megapixel secondary camera and comes with 50GB of free Google Drive storage for two years.