I'll bet that if you're heading out to purchase a new tablet today, it'll be Apple's new iPad. But in case you're not into iOS, how about picking up Sony's latest Tablet S instead? A number of British retailers are slashing the price of the 16GB Android-powered slate by £100 (approx. $157) to just £299 (approx. $471).

That's a terrific price when you consider that the device only launched late last year. But why is it so cheap? Well, according to Android Central, Sony is hoping to compete with the likes of the Motorola Xoom and the Galaxy Tab 10.1., which sell for around £280 (approx. $441) and £399 (approx. $628) respectively.

Despite its strange "folded magazine" design, the Tablet S is still a pretty great tablet. It packs an NVIDIA Tegra 2 dual-core processor with 1GB of RAM, a 9.4-inch 1280×800 LED display, a 5-megapixel rear-facing camera, and a 0.3-megapixel front-facing camera. The only thing it hasn't got (yet!) is Ice Cream Sandwich, running instead Android 3.1 Honeycomb.

Currys, PC World, and Dixons — all of which are part of Dixons Stores Group — are offering the device from £299 from today. Or you can pickup the 32GB device for £379.99 (approx. $597) which also has £100 off. That makes the device cheaper than its little cousin, the dual-screen Tablet P, which is still priced at £399.99 (approx. $630) with just 1GB of internal storage.

Alternatively, you can purchase from Currys online and get a £10 gift card included.

Will you be purchasing a new Tablet S today?

[via Android Central]