Whether you watch Twitch streamers or not, it's time to admit it: they're here to stay. Viewership records are climbing, and the service hit a new one this week thanks to one of its popular streamers and a pop superstar.
Pro-gamer-turned-streamer Tyler "Ninja" Blevins hopped on Twitch this week for yet another stream of the popular multiplayer game Fortnite. The game's battle royale mode has been at the top of the charts for a while now, and Ninja is one of the game's most popular streamers.
This time, though, he had a particularly notable squad backing him up. Alongside Ninja, popular in his own right, was joined by NFL player JuJu Smith-Schuster, rapper Travis Scott and superstar Drake.
Ninja and Drake played a few matches together, and then the quartet assembled Avengers-style, eventually pushing the viewer count up to 630,000 viewers for a non-event stream (such as a conference or tournament) – a big leap over the previous record of 388,000 viewers established by streamer Dr. DisRespect. You can check out the stream here, or a few minutes of highlights:
They talk about everything from what should go on pizza to what Epic should do with Fortnite, and even bring home Drake's first Victory Royale.
Of course, Ninja wins just by being the host. In the process, he reportedly pulled in 90,000 new subscribers, each of which translates to a few dollars for him.
In the end, that's going to amount to something like a $250,000 bonus for the streamer even if he doesn't retain a single one of those subscribers next month. That's on top of millions of YouTube subscribers and the previous followers he already had.
The potential for crossovers like these is huge, and it seems like something we'll see stars and developers trying to capitalize on. The stars can bring new audiences to the game while also bonding with their fans on the fans' turf.
Until Taylor Swift hops on and plays PUBG with Kanye, though, this record is likely to hold for a little while.
Is your favorite musical act or actor enough to get you watching Twitch? Who would have to pop up on a Twitch stream to get you watching? If you already watch, who would you like to see pair up?
Fortnite Battle Royale is free to play right now on PC, PlayStation 4, and Xbox One, and it's coming to mobile platforms soon, as well. The main Fortnite game, meanwhile, is going free to play sometime this year