The information spilling out of the Apple vs. Samsung lawsuit is compelling and, sometimes a bit hilarious. A new slide from Samsung’s side of the argument was published this week, and it shows how Samsung was trying to identify itself amid the competition, including Google, Nokia, Apple and Sony Ericsson, with portraits of a person for each company.
The image, which has the label “Communicating Our Samsung Personality,” shows Google as a sort of Seinfield-ish guy with a button down shirt, but a seemingly relaxed attitude. Nokia is identified as an older man, maybe retired, in glasses. Apple, meanwhile, is a relaxed dude wearing a t-shirt and jeans while kicking back in a chair. Sony-Ericsson is portrayed as a woman, perhaps in her twenties. Samsung is a staunch-looking corporate guy and, clearly, that’s where the company was trying to change its attitude.
Samsung has come a long way from that look, I think. The Galaxy series of phones certainly have a more jovial, youthful feel. To get a better idea of what I’m talking about, just look at Samsung’s marketing, which has clearly worked. The firm’s commercials against Apple portray the Cupertino company’s customers as older, while Samsung’s customers are more cool and hip — showing that Samsung actually tried to sway the opinion of the public away from its own image of itself. A partnership with Jay-Z for the Galaxy S4 also helped Samsung change that. We wonder what portrait it would choose for itself now.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Maximize the battery life of your iPhone X with these battery cases
Not only can these cases protect your phone, but they can also keep the battery going and going.