For just one day only, LG's 55-inch C7C HDR 4K UHD Smart OLED TV is down to $999.99 at B&H, a deal we've only seen once in the past. This 2017 model was highly-reviewed by sites like RTings, and that was when it was selling closer to its regular $3,000 price tag. Over at Amazon, the very similar C7P is sold for just under $2,000 on average which helps put today's insane discount into perspective. The C7C is a commercial model which is otherwise the same, though it does come with a three-year warranty.

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LG C7C 55-inch HDR 4K UHD Smart OLED TV

OLED TVs offer the highest picture quality available these days, and B&H's one-day discount on LG's C7C is one of the best deals you'll find on any of them.

$999.99 $1975.30 $975 off

The deal given is no longer valid and we do not have a better one. However, we have found some similar deals

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This model is harder to locate these days as it's since been replaced by the C9 Series. Unlike its successors, the C7 doesn't feature ThinQ AI branding or built-in Google Assistant. B&H includes free standard shipping with your purchase, and you could also make your purchase tax-free with the B&H credit card.

The single most important part of buying a TV is the image quality. Things like smart functionality or built-in Wi-Fi are nice, but those can be supplemented if lacking. If the image is bad, the TV will never be good. OLED panels ensure you get the highest picture quality possible, and they're rarely ever available at this price. You'll get the purest colors, the deepest blacks, and a wide color gamut that displays excellent HDR content (with support for Dolby Vision, HDR10, and HLG). The viewing angles are wide so everyone around the living room can watch. Pixel Level Dimming enables 8.3 million individually lit pixels, displaying details that are impossible with any other TV.

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