Three UK announced today that it will be adding unlimited 4G LTE support to all of its pricing plans.
The carrier known for cheap plans is set to receive 1800MHz bandwidth by no later than Sept., and it is already assuring its customers they will see no increase in pricing. As LTE support rolls out across the country, existing and new customers will find they only need an LTE capable handset to enjoy the increased speeds. This means that you could have unlimited LTE in your hands for a mere £12 (approx. $19 USD) a month without a contract. That's definitely a tantalizing offer.
Currently EE – Everything, Everywhere – is offering LTE to its customers on a 12 month contract, and there is no unlimited option available. Oddly enough, it's this same carrier that will be selling the spectrum to Three and they are to hand it over by Sept. at the latest.
Compared to what we pay in the U.S. for mobile data, we're now insanely jealous.
Three to offer latest technology as standard with no price premium.
Three UK today made a public commitment to offer Ultrafast services as a standard feature on all its smartphone price plans.
LTE, otherwise known as 4G, will be added to Three's Ultrafast network later this year. Unlike some other UK mobile operators, it will be available across all existing and new price plans without customers needing to pay a premium fee to 'upgrade'.
Three's Ultrafast network, currently supported by DC-HSDPA technology, already covers 55% of the UK population with an initial focus on 50 towns and cities. It will reach 80% population coverage by the end of March and in the second half of this year it will incorporate 1800Mhz spectrum already acquired by Three to add even more coverage and capacity.
Any customer with an Ultrafast ready device can already enjoy great speeds on Three's Ultrafast network without paying a premium or needing to swap SIM cards or price plans. LTE will be available as standard with all customers' price plans when the roll-out begins later this year.
"Our customers choose Three because they love the internet and know they can get great speeds and great value on our award-winning network," said Three UK chief executive Dave Dyson.
"As we add the next wave of technology to our Ultrafast network, we've listened to our customers and thought long and hard about the right way to do it. We don't want to limit Ultrafast services to a select few based on a premium price and we've decided our customers will get this service as standard.
With Three, it's simple, great value and Ultrafast. What you might expect from the network that was built for the internet."
Customers with Ultrafast ready devices, including the Apple iPhone 5, Nokia Lumia 920, Sony Xperia Z, Apple iPad mini and Apple iPad with Retina display, can already enjoy Three's Ultrafast network and will also be able to use the 1800Mhz spectrum when it is added later this year. Device choice is growing rapidly with new Ultrafast ready LTE versions of the Samsung Galaxy S III and Galaxy Note II being launched on Three within the next month, and the BlackBerry Z10 launching mid-February.
