Not a day goes by that someone doesn't ask us how TechnoBuffalo makes money or what our traffic numbers are like. From folks we meet on the streets, in comment sections or in interview requests, these two questions are constantly put before us, and for the most part we have always declined to answer in specifics.
So we're going to try something a little different.
Print media is required to run its circulation numbers once a year in a box buried somewhere in its pages. Television shows are measured by Nielsen ratings and shared with the public. Movies are analyzed endlessly when the numbers of how much each of them did for the weekend comes out. In online media, however, what you usually hear are crickets. There are third-party services that will measure how they think a site is doing, but in all the sites I've worked at where I've had access to the analytics, I have found those reporting services to woefully under report the true numbers. There is no true way to know how a site is doing unless they report it themselves, and for the most part sites don't do that because some view it as revealing trade secrets to their competition.
TechnoBuffalo has never been one to sit still and play simply by everyone else's rules. As Jon describes in the video, when he started the company, people laughed at him when he tried to seek funding. It was at this point he decided to do everything himself, and set the company down a path that shows we tend to do things our own way.
With that in mind, we've decided to lift the veil of secrecy that surrounds an online publication's numbers. We're very proud of our achievements and the growth we have continued to enjoy and all of that is a direct result of you, the reader. So why shouldn't we share this information with you? It was you as a group that has helped us grow in the way we have not just in readership, but the number of employees, our brand recognition and as a leader in the industry.
None of this is to say that this has been an easy road for us over the years. Like any company we have had our stumbles such as the recent state of our ads, especially on the mobile version of the site. We want to address situations such as this directly and let you know that we do hear you when there is something that displeases you and we will attempt to rectify it to the best of our abilities.
Speaking as the Editor-in-Chief of the site, I will second what Jon says in the video about mistakes on the site. We do attempt to make sure that they don't happen, but there are times where they do get past us. In most cases two sets of eyes beyond those of the author look at a post before it is published – there are occasions such as truly breaking news where the author posts directly to the site without an editor looking at it first – and mistakes still get past us. We don't want that to happen, and it annoys us greatly whenever it does. We want to make sure we're putting out the best possible news for you that we can, and we endeavor every day to try to make sure that those types of things don't happen.
With this video we didn't want to just show you numbers, pat ourselves on the back and walk away. We wanted to present you with the good as well as the missteps. If we're going to pull this curtain back, then you should see our messes as well.
If there is more information you would like to know about the site or the company, please feel free to leave those suggestions in the comments. While we can't promise we will address every single one of them – this is new territory for an online publication – we will do our best to give you the most complete picture of the company that we can.