The road to making enough Model 3 cars to satisfy demand was going to be a tough one for Tesla, but it’s worse than anticipated. The electric car maker set a goal of making 1,500 Model 3’s during the third-quarter of the year, but managed only 260 units.
Tesla announced the shortfall, assigning blame on “production bottlenecks.” The paltry 260 Model 3’s manufactured doesn’t even account for 19-percent of the original goal. With the Model 3, Tesla made the jump from luxury EV to mass market EV that can get as low as $25,000 when you take into account incentives, but the cheaper price won’t do customers much good if they can’t get their hands on a car.
As it stands, many of the Model 3 pre-orders won’t ship out until some time in 2018, even though they were placed as early as last year. Things aren’t looking great for Tesla’s goal of producing 5,000 Model 3’s per week by the end of 2017.
Not all was bad news for Tesla. The company reached new a high in terms of cars deliveries. It originally set a goal of 47,000 car deliveries for the second half of 2017, but now that mark will be eclipsed handily. In the third quarter alone, Tesla delivered 26,150 cars.
Tesla still leads EV sales in the U.S., but other car makers are continuing to make a bigger push in the segment. If Tesla hopes to stay on top, it’ll have to figure out how to keep up with manufacturing.