Best Buy matched prices during the holiday season, and now Target is entering the price-matching game, but instead of a short, defined period, Target will offer this new policy year-round. Target will match prices from other brick and mortar retailers, but this policy is surely meant to go after Amazon itself.

We often talk about show rooming and its effect on retailers big and small. Amazon entices buyers with lower pricing that traditional retailers can not (usually) compete with. Target believes that most users won’t be as savvy or diligent when it comes to shopping. However, with price-matching apps and faster data speeds, consumers should have very little excuse for grabbing the best price online and in-store. With Amazon being required to charge sales tax in more states, a lot of retailers are looking at this opportunity to level the playing field.

What do you think? Will this incentivize you to buy less from Amazon and more from Target?