Until Dawn

Until Dawn is going to end up being a sleeper hit, says PlayStation exec

Until Dawn is going to end up being a sleeper hit, says PlayStation exec

Eric Frederiksen

It might’ve been easy to miss Until Dawn – Sony didn’t exactly market it much when it hit in late August. It turns out that it’s doing a lot better than anyone (including Sony!) expected. Talking to Eurogamer, Sony exec Shuhei Yoshida explained a bit about the lack of a marketing push and fan response. “Because of the focus on this Christmas time-frame, to really support the big third...