
As Angry Birds struggles, Rovio going free-to-play with video ads
In the near future, Rovio will transition its games to what they call a “games as a service” set up. That is, their titles will be free-to-play while they release constant updates to support the community. They aim to acquire and retain users rather than sell their title and move on to the next game. This all comes after a few years of massive profit loss and layoffs. Willhelm Taht,...