Phones

Will Walmart Launching Its Own Brand Of Cell Service Send A Message To The Big Boys?

Will Walmart Launching Its Own Brand Of Cell Service Send A Message To The Big Boys?

Sean P. Aune

Walmart, the world’s largest retailer, announced on Monday that it was teaming up with T-Mobile to launch its own branded post-paid cellular service called Walmart Family Mobile. Starting last year Walmart has been the exclusive vendor for Verizon Mobile’s Straight Talk post-paid service, and it is also working on a deal with Sprint Nextel to distribute a service named Common Cents, so...