Nintendo

Nintendo credits marketing for the success of the Switch, Sony and Microsoft ignore young gamers

Nintendo credits marketing for the success of the Switch, Sony and Microsoft ignore young gamers

Ron Duwell

The Nintendo Switch is doing very well for itself entering its second year of existence. While it might not have had the best showing at E3 2018, there is still a lot to be excited about in the coming months. This goes double for Nintendo, which is enjoying the profits, momentum, and name recognition that the successful console is bringing to the company. Unlike the Wii U, which...

Using Nintendo's new Poké Ball controller elevates the experience of Pokémon: Let's Go!

Using Nintendo's new Poké Ball controller elevates the experience of Pokémon: Let's Go!

Brandon Russell

Later this year, Game Freak will release Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s go, Eevee! for the Nintendo Switch, an experience the developer described as a soft reboot of Pokémon Yellow for Game Boy, with plenty of influence from Pokémon Go. I got to check out a short demo of Let’s Go, Pikachu! at E3 this week, using the adorable Poké Ball as my primary controller. As...