EA can call its mobile abomination Dungeon Keeper "free-to-play" as much as it likes, but that doesn't make it true. You can only play for so longer until you are forced to drop money on something, making it more of a "free-to-download, pay-to-play" kind of game. Wouldn't you know it, the British Advertising Standards Authority agrees. The board has ruled that EA can no longer...
Let's call it an attempt to make amends. EA would never say that, of course. Why would they? That would be admitting fault. That's what this is, as far as we're concerned. EA released a free-to-play relaunch of Dungeon Keeper on mobile platforms not too long ago. If you'd never heard of the series before, you might have checked it out for a bit before walking away from another...
If it wasn't for all the Flappy Bird drama this week, the biggest story in mobile games would definitely have been the anger surrounding EA's revival of the well-liked Dungeon Keeper license. With all the noise, the BBC managed to catch up with series creator Peter Molyneux for his opinion. Before Godus or Fable, before Molyneux was allowed to tell the press about every unfinished...