ComScore

Black Friday Online Spending Hits Record $1 Billion; Amazon Top Online Retailer

Black Friday Online Spending Hits Record $1 Billion; Amazon Top Online Retailer

Todd Haselton

There may still have been crowds at brick and mortar retail stores on Black Friday but a new report suggests online spending sky rocketed on the day following Thanksgiving. According to research published by comScore, consumers spent $1.042 billion on Black Friday purchasing goods online, up 26% from the same day last year. That also makes Black Friday the “heaviest online spending day...