Looks like all the drooling at CES 2012 won't just be for the gadgets being unveiled there. Seems the tech community's cashing in on what the rest of the advertising and marketing industry already knows — people love to slobber all over celebrities. Truth is, last year the attendees got a chance to eye Lady Gaga, Oliver Stone, Adrian Grenier and Olivia Wilde. So will this year's all-...
Picture it: Your worldwide fame has paparazzi camping in your bushes, fashion mavens obsess about “who you’re wearing,” and the mere sight of you holding a product sends the hype soaring for anything from air fresheners to flavored water. It’s hard to be a celebrity. The stress. The responsibility. And worst of all, you have no idea how people may use your words or likeness. This may...
When you start a business, no matter how successful or popular you are with consumers, the question remains, “How do I know when I’ve made it?”. I would have to say, in the technology field anyway, you know your company has made it when you start getting sued. It really doesn’t matter by who, but when you get that certified letter you can pretty much conclude you have “made it”. The...