Do you ever wonder how Apple decides what to fix and what not to fix whenever you go into an Apple Store? That question has been answered. Business Insider managed to take a look at the 22-page document Apple gives its employees to help determine if an iPhone can or cannot be fixed. According to the document, which is called the Visual/Mechanical Inspection Guide, or VMI for short,...
Apple has embarked on a massive renovation effort of its flagship stores in major cities. First up was the 5th Avenue New York store and now the company's downtown Chicago store is getting an upgrade that will include a crazy new detail that is sure to catch your eye—a giant MacBook for a roof. First reported by DNA Chicago, it got its hands on a video of the roof during the ongoing...
Somewhere between eight and 10 thieves recently slammed an SUV into the Apple Store in Palo Alto, California, and made off with iPhones and iPads, according to Mercury News. Palo Alto is a quick drive away from Apple’s Cupertino headquarters. A Kia Soul seems to be the automobile of choice for the Apple Store thieves. The incident occurred on Sunday morning, according to Mercury News,...
Apple has rolled out a new ad for its latest MacBook Pro just as the notebook starts hitting store shelves. Called “Bulbs,” the video showcases the fancy new Touch Bar, which Apple describes as “a tool for all the ideas to come.” We probably could have guessed the first MacBook Pro ad would focus on the Touch Bar, but “Bulbs” isn’t quite what we expected. During the 1-minute, 37-second...
Burglars stole about $13,000 worth of goods from an Apple Store in Natick, Massachusetts, according to MetroWest Daily News. If there were any hopes that Apple might one day deliver untethered iPhones to U.S. Apple Stores, as it has in other places around the world, those plans might be squashed. According to the news outlet, a total of seven thieves worked over the Apple Store and...
Apple is looking into opening its first official store in South Korea in an effort to compete directly with Samsung in the company’s home country. The Wall Street Journal reports that the Apple Store might even be located right across the street from Samsung’s headquarters in Seoul. The Cupertino company has apparently been sending retail executives to South Korea in the past few...
Apple has confirmed that it is all out of jet black iPhone 7 units ahead of Friday’s launch, and there won’t be any iPhone 7 Plus handsets, either. Those who were hoping to pick up one of these models without a reservation will have to look elsewhere. The jet black iPhone 7 and iPhone 7 Plus have been in short supply since preorders kicked off last week. Fans found that both models...
You no longer go to the Apple Store, OK? You go to Apple SoHo. Or Apple Grand Central Station. Or Apple Irvine Spectrum. MacRumors noticed recently that Apple started dropping the "Store" from its "Apple Store" branding all over th eworld. If you're in Los Angeles, you go to "Apple the Grove" instead of the "Apple Store at the Grove." Yeah, sounds weird to me, too, but that's what's...
The Apple Store app may be due for some big changes. The Cupertino company is apparently set to roll out a fresh design that adds personalized recommendations to the online shopping app for the first time. Bloomberg reports that the new Apple Store app will arrive in about two weeks with a special "For You" tab that serves up suggestions based on your shopping history. The update may...
Apple is finally ready to launch its first store in Brooklyn. The Williamsburg location, which has been in the works since 2014, will open its doors on Saturday, July 30 with a special celebration starting at 10 a.m. The Cupertino-based company announced the news on its website, promising “something special” at the grand opening. The store is located in the heart of Williamsburg at 247...