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Apple Pay

Apple Pay Ad Highlights the Simplicity of Texting Money

Apple Pay Ad Highlights the Simplicity of Texting Money

Justin Herrick

We’ve all been in a situation where we kindly offer to cover a tab, and then someone else decides they want to as well. The new Apple Pay ad examines the humor in that if you’re using a mobile payments service. It begins with a person letting their friend (or date) know they’re picking up the bill for dinner. But the person on the other side doesn’t oblige after receiving $55 on Apple...

Apple Watch: 8 things Apple needs to get right or it will fail

Apple Watch: 8 things Apple needs to get right or it will fail

Jim Louderback

Clearly the Apple Watch is going to be a thing – but will it be as successful as prior launches of the iPod, iPad and iPhone?  I’m guessing not at first, but it will be the beginning of an Apple-led revolution in wearables. The company is late to the wearables party (just like it was for smart phones and MP3 players), but if it is in it for the long-haul, I think Apple can really make a...