Tag Heuer

It's been a little over a month since Tag Heuer announced its first Android Wear device. Now, new details are surfacing that reveal how much you can expect to pay, and when you'll be able to buy one.

Tag Heuer's smartwatch will apparently launch in October or November for around $1400, Bloomberg said Wednesday. The device will also sport a 40-hour battery, giving it an edge over the Apple Watch's 18-hour battery life. Hopefully that's not the only advantage the Swiss company offers, at least considering how much it plans to charge for the upcoming smartwatch.

The device is being developed through a partnership with both Google and Intel, though we still don't know what the new watch will actually look like. Tag Heuer has plenty of experience in the industry though, and we're expecting something from beautiful when it's finally unveiled later this year.