T-Mobile CEO John Legere speaks during a news conference at the 2014 International Consumer Electronics Show (CES) in Las Vegas

T-Mobile on Thursday announced a new initiative to attract customers to its network. CEO John Legere revealed "Smartphone Equality" which allows folks without any credit to take advantage of T-Mobile's best deals. The carrier said that most wireless operators offer seemingly awesome specials on new phones, but then turn folks down in stores when they don't meet the credit requirements.

T-Mobile's "Smartphone Equality" tries to fix that, and applies to its offers such as $0 down on new smartphones, but there's one big barrier you'll need to cross first. In order to take advantage of T-Mobile's deals without any credit, you'll need to first sign up as a customer with T-Mobile and pay your bill on-time each month for an entire year. That, it seems, is enough for T-Mobile to trust your creditworthiness.

T-Mobile said it applies to "every single customer" and to both its prepaid and postpaid plans. It also applies to customers who have already been on the network for a year, starting Jan. 25. That means customers who weren't previously eligible for $0 down deals but have paid their bills on time for the last 12 months, will now meet T-Mobile's credit requirements. You can learn more about how it all works, and why T-Mobile is taking this path, in the video link below.