swatch bellamy

Swatch's long-promised smartwatch is finally official, though it may not live up to the hype. The Swiss company unveiled a pretty basic watch with built-in NFC for making mobile payments.

The Swatch Bellamy launches in China this January for 580 yuan (roughly $91). It should work at any store that has a UnionPay point-of-sale machine. The device is also headed to the U.S. and Switzerland, though when may depend on how quickly the company can set up similar deals with payment networks in each country.

The Bellamy isn't really a smartwatch by most definitions. It doesn't feature a touchscreen display or any sort of fitness tracking, though it does boast a 9-month battery life. To be fair, that's pretty much what Swatch CEO Nick Hayek Jr. promised last month in an interview teasing the device. He also took the opportunity to mock the Apple Watch, which he called "an interesting toy, but not a revolution."

Swatch's new product isn't exactly a revolution either, though a mobile payment wristwatch for under $100 isn't a terrible idea. Still, we hope the company has something a little more exciting planned for its next wearable device.