One of the biggest criticisms of Apple upgrade products is best stated as a question: How does a company unveil an incremental update and tout it as a revolutionary new product? After all, not everyone believes the addition of a better screen really qualifies a piece of hardware as a trailblazing new, must-have item.

Whether you agree with that statement or not, there’s no doubt that the scenario itself is spoof-worthy. And the jab this time comes out of left field, from the chewing gum–making industry, no less. Someone at Stride must be a tech-head, because this one’s clearly a poke at Cupertino.

Have yourself a snort-chuckle at the Stride clip below. And for the video that likely inspired it, take a gander at the MacBook Pro 2012 video below that.

(via Geekosystem, Stride)