At Google’s Pixel event on Wednesday, the search giant’s hardware SVP Rick Osterloh joked about the Pixel XL’s limited availability over the past 12 months. Which is to say, it’s been virtually non-existent. Judging by the positive response to Google’s new Pixel 2 XL, the company’s new flagship could be just as difficult to find.
The listing for the Pixel 2 XL on the Google store says the device in black and white is completely out of stock, no matter if you choose the 64GB or 128GB option. Compared to the Pixel 2 XL in black, the black and white model is the more appealing version, as it exudes style with its clashing colors and accented power button.
In fairness, the Pixel 2 XL in black is still available, with estimated shipping pegged at two to three weeks. Google’s Pixel 2, meanwhile, is all over the map in terms of availability. The Kinda Blue color is out of stock, while Clearly White ships in up to six weeks if you go with 64GB of storage.
The Pixel 2 in black seems to offer the most immediate availability, with shipments expected to go out as soon as October 17. That device starts at $649 or $27.04 per month for 24 months with Google Store Financing.
Anytime a new phone goes on sale, limited availability is to be expected. The real question is whether or not Google can replenish stock in time for the busy holiday season, which is just around the corner. If it wants to compete with handsets like the iPhone X and Galaxy S8, keeping ample stock will be crucial to its success.