Apparently making a presentation this week at WWDC 2011 wasn't enough for Apple CEO Steve Jobs as he went before the Cupertino City Council on Tuesday to make another.

Back in 2010, Apple purchased the HP campus that the latter had occupied in Cupertino, a city far more famous for being the long standing home of the company behind Mac computers.  When that 100 acres was combined with another 55 that had already been secured, it made for one giant tract of land – even though an apartment complex in the corner wouldn't sell out to them, which you can just bet will annoy the heck out of Jobs for years to come.

Apple campuses

Current campus on the left, new campus on the right.

The proposal Mr. Jobs presented to the City Council calls for the construction of a massive circular building that will be capable of housing up to 12,000 employees. In typical Apple fashion, the building will be as much of a work of art as it is functional as there will be no straight pieces of glass anywhere in the building. As he pointed out multiple times during the nearly 15 minutes he spoke, he felt that architecture students from around the world would come to Cupertino to see the facility once it's completed.

This presentation was just the first step in the process of gaining approval for the project.  At this stage it is where Jobs had to lay out what the plans were, and what the potential ecological, financial and aesthetic impacts on the city would be.  The short version, and not terribly surprising, is that he felt it would be a major benefit to the city, and would even improve on the existing property.

Apple Campus impact

A chart showing the proposed improvements the new Apple campus will bring to Cupertino.

As for what the building will look like, here you go.

Apple campus spaceship

Who wants to bet the middle slides open to reveal a James Bond villain-like secret lair?

While building projects like this have to go through an approval process, there is next to no way that Cupertino is going to deny the needed permits.  The potential for Apple leaving the city would be devastating to it, and Jobs pretty clearly points that out.  The loss of jobs, tax dollars and even the prestige would not be a good thing for the city.

Some of the more interesting facts about the new building:

  • Currently 3,700 tress on the property, Apple would increase that number to 6,000.
  • 90% reduction in above ground parking from what is currently on the property.
  • Campus will include its own energy center using natural gas as its the primary source of power.  The traditional power grid will be their backup.
  • Will include an auditorium so they don't have to go to San Fransisco for all of their presentations.
  • Jobs plans a 40% increase in Apple employees going from 9,500 today to 13, 000 in 2015.
  • The total building footprint will decrease 30% from 1.4 million currently on the same property to 1 million.
  • Apple hopes to break ground next year and be operational by 2015.

It's an impressive building to say the least, but is it "magical"?  As I said, the chances of Cupertino turning this project down are next to none, but it should still be interesting to watch.

[via TechCrunch]