Once again, we have a new Dragon Quest game that has become the envy of the English speaking world’s eye, and accompanying it once again, we have a Square Enix big boss implying the company’s favorite “M” word. Forgive me for sounding like a broken Carly Rae Jepsen album, but Square Enix doesn’t leave me much choice in the matter.

Only this time, it’s the big boss of Square Enix’s Western branch, CEO Phil Rogers, doing the talking with Game Informer. No room for translation errors here, just straight English on the localization decision making process.

“It’s very much a cooperative decision and discussion. I think localization, we understand it’s a very important topic. I think we’re seeing more and more how gamers vote on what they prefer. It’s eye-opening to us the business across the West, different languages and localization techniques that we use, but also in Japan. This next wave of games, it’s great to get that feedback from gamers as to their preferences. Of course, we have to deliver on that. It’s definitely a cooperative series of work.”

Great, feedback. The gaming crowd erupted in joy when series creator Yuji Horii went off script and stated he wanted to bring the Dragon Quest Nintendo 3DS games to the West at Paris Expo this year. The comment, though, has been swept under a dusty rug, denied the sunlight of a candid response.

How’s that feedback affecting the future of Dragon Quest.

“I think with Dragon Quest, it’s a very humble team. For them to think that they have worldwide fans and people in the states and Europe who love Dragon Quest, I know their reaction will be one of complete humility. I think we are now and ever increasingly thinking about global business and think about gamers worldwide. I’m sure that as plans become more concrete and cemented, Western gamers will have good reason to get excited.”

This makes sense to me. Living in Japan, I constantly see talking heads on television flabbergasted about this idea of Japanese pop culture finding audiences overseas. The naivety and innocence of it is adorable, but we all know that behind this public facade are shrill businessmen who see this coming way in advance.

Someone at Square Enix knows Dragon Quest could be a hit if marketed properly, especially these days where JRPGs face less competition and aren’t nearly as prevalent as they were during the PlayStation 2 and original Nintendo DS days.

Hiding behind the curtain of humility gets nothing done. Dragon Quest IX did it. Do some research and repeat!

From the recently announced Dragon Quest XI to Dragon Quest X and the Nintendo 3DS remakes of Dragon Quest VII and VIII to even the Monsters games, check out all the fun we’ve been missing out on over the last four years in the gallery below.