In an effort to attract audiophiles away from Tidal, Spotify is reportedly gearing up to launch a new lossless audio tier. According to The Verge, the new feature, called Spotify Hi-Fi, will offer all the same features one would get with a Premium subscription, along with "lossless CD quality audio."
A small number of Spotify subscribers have allegedly received prompts encouraging them to upgrade to the new tier, which will reportedly range from an additional $5 to $10 per month. That's on top of Spotify Premium's $9.99 per month price; users could be spending as much as $20 per month for access to higher fidelity audio.
That price is on a par with Tidal's HiFi subscription, which offers premium features and lossless audio for $19.99 per month.
With over 40 million paying subscribers, Spotify is in a good position to convert its users over to the higher tier. Now, it's just a matter of getting the pricing right, because it doesn't appear the service has quite finalized the details.
In addition to higher audio quality, a Spotify Hi-Fi subscription may offer other perks, such as discounts on limited-edition vinyls.
Spotify currently offers 320kbps audio files, which offers decent sound in a file size that's small and loads quickly, which is perfect for users on the go. Lossless audio, on the other hand, offers even higher audio quality while making the files manageable enough for streaming consumption.
While lossless audio may not be a priority for most consumers, audiophiles will certainly appreciate the new feature.
Spotify didn't have anything to share with The Verge when reached for comment, but it sure does look like the service will make an announcement soon.
Anyone get this invitation for Spotify Hi-Fi? Looks awesome! pic.twitter.com/2aeYXMIHJD— Cody Kloepfer (@Semantics) March 1, 2017
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