Spotify made a major announcement Tuesday morning in New York City. The company revealed an entirely new experience for users who don’t pay a penny to use the service. Aside from redesigning its app, Spotify introduced a number of new features that enhance the way you discover and listen to music on your mobile device.
The decision to overhaul the ad-supported product comes as Spotify aims to accelerate its growth across the board. While there are over 70 million subscribers who pay a monthly fee for unlimited music streaming, Spotify does still host nearly 100 million users who choose the free tier. So it’s no surprise that Spotify wants to continue serving free users.
If the experience gets better, there’s an opportunity to convert them into paid subscribers. Then it’s sizeable lead over Apple Music can widen without worry. Spotify believes a better ‘freemium’ business model is the key to long-term success.
Advertisements remain in place, but they’re not involved if you stick with Spotify’s playlists. The service now curates a little more than a dozen playlists based on your preferences. Don’t like a song? You can skip it. But the flexibility doesn’t stop there. As long as you’re on one of the fifteen Spotify-curated playlists, you can skip as much as you’d like.
The on-demand playlists range from RapCaviar to Viva Latino to Alternative R&B. Also, Spotify has playlists like Discover Weekly, Daily Mix, and Release Radar to send fresh tunes into your ears.
Keep in mind that these playlists are built individually. They’re curated by Spotify for you. When setting up your account, Spotify will have you briefly choose the artists you love. Then the magic happens and the experience is made for your style and mood.
Spotify shows the standard buttons for liking and hiding specific songs or artists, too. Anything you like will go the Favorites playlist, and other songs might appear less frequently. The more recommendations, the more you’ll hear preferred songs or artists.
The company also highlighted Data Saver. Music streaming can eat up a data plan, which is why Spotify sees so many international users stream over Wi-Fi instead of LTE/3G. To combat that, Spotify created a toggle that reduces the amount of data consumed while streaming. Sound quality may be reduced, but you won’t have to worry about burning through your data plan.
Spotify knows the majority of its user base doesn’t pay for the service, and it’s fine with that.
The latest improvements are meant to make free music streaming better than ever. By successfully showing the power of its technology in a still-limited capacity, the goal is to make free users eventually start paying for a subscription.
Users around the world who are using Spotify for free should get the major upgrade in the coming weeks. Although the company didn’t provide a more specific timeline, all users on iOS and Android will have the new Spotify soon no matter their location. Spotify is slowly rolling out the update to catch any issues before all 90 million users are on the latest version.
The Galaxy S20 Ultra's Space Zoom camera is amazing and a bit creepy
The Galaxy S20 Ultra supports up to 100X zoom, which Samsung calls Space Zoom, but is it any good? Can a phone really product usable photos at 100x zoom? We've got our Galaxy S20 Ultra already so join us to find out!
Win an iPhone, iPad and Apple Watch with the Reader's Choice giveaway!
What's the best phone of 2019? Is it the iPhone 11 Pro, Pixel 4 or OnePlus 7T? What about the best laptop, games console, tablet and more? Vote NOW in the Reader's Choice awards and win BIG in time for the holidays!
Here are the best products from IFA 2019!
Here are the products announced at IFA 2019 that were worthy of our Best of IFA 2019 awards. Also featuring MrMobile's single best product at the show!
Inspire a mini muso with the best musical instruments
If you can put up with the noise, gifting your child a musical instrument is gifting them with creativity, imagination and a way to improve their hand-eye coordination, and if they dance along too, motor skills as well. From simple percussion instruments like maracas and tambourines, to a full-size keyboard piano, we've found 12 incredible instruments for your little music maker.