You know a game’s officially made it into the collective gamer consciousness when folks are clamoring for the Honest Game Trailers team to tackle it in a new episode. That’s what we have today with Splatoon for the Wii U.

There’s a ton of low-hanging fruit when it comes to this game, the innuendo and missing voice chat included. However, the HGT team does toss a few good quips in there as well. Specifically nipple shoes. That killed me.

It’s not their best work, but I can dig it. I’ve taken a few days away from Splatoon over the last week. I’m too busy with other games and E3 preparation. This “trailer” actually has me itching to play the game some more. Not sure if that was the point, but there it is.

What do you think of the clip? Funny enough? Honest enough? Squid now?