Nintendo’s inktastic multiplayer shooter has hit a major sales milestone. Splatoon launched for the Wii U at the end of May, and it’s just now passed the 1,000,000 sold mark.

The word comes from the official Japanese Twitter account for Splatoon itself.

Nintendo has been supporting Splatoon with small updates spread out over several day gaps since launch. They’ve brought guns, maps and gear at each turn.

This content is all already on the disc, which has caused a small rift in the fanbase. Some are upset that Nintendo just wouldn’t have it all open and available at launch while others suggest that the company is doing this in order to make sure players adapt to each release before moving on.

I, personally, think it’s a move to demonstrate support to average players. Yes, it’s a simple matter of unlocking content on a disc; however, Nintendo can wave their flag and say “look, we’re releasing new content for this game constantly.” As shady as that may be, it’s working for some.

Where do you stand? And, how do you feel now that Splatoon has crossed that million sold mark?