Splatoon 2, like Splatoon, will continue the games as a service trend with free, regular content updates. This was announced quickly during the Splatoon 2 Direct that ran Thursday morning.

Nintendo indicated that we can expect free content updates for Splatoon 2 for “around a year” after the game’s launch. How far beyond that mark they go will likely depend on how many people buy the game.

Why this new model? Well, it works for a few key reasons. The constant free updates keep people playing the game longer, first of all. That keeps the title from appearing in GameStop as a used game that game makers will not make any money on.

Second, it keeps the player base on the same page. By putting out updates for free, all players will have all the content. That means the player base stays the same when it comes to maps, modes, weapons and whatever else they release. That’ll keep people playing, too.

This also establishes “good will” for the company offering the goodies. The free support will be noted, whether consciously or not,  by players and fans. This looks good on companies like Nintendo in the long run.

Splatoon 2 will drop on July 21, 2017. Stay tuned for more.

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