Sony made several announcements during its CES 2015 press conference, and some included advancements in its TV portfolio. That includes the brand new high-end X9000C Series 4K TV, which Sony says is thinner than its Xperia smartphones and is the thinnest such LCD TV in the world. It also features virtually no bezels.

The X9000C Series 4K TV powered by Sony’s brand new 4K X1 processor, as are other new BRAVIA sets, and it’s basically a standalone chip that upscales to 4K resolution while also improving the color, clarity and contrast of the content that’s being displayed on your TV.

Also, Sony said that all 2015 TVs will run on Google’s new Android TV platform. So, basically, Sony is going with Android TV, LG is going with webOS 2.0 and Samsung has Tizen. It’s a pretty compelling strategy. Android TV includes support for voice search, translations through 42 different languages and access to the Google Play Store and more. There’s even a Sony SmartWatch app for controlling your TV from your smartwatch.

We can’t wait to check out Sony’s new TV tech on the showfloor, so we’ll report back once we’ve had a chance to see these sets in person.