Not one to be left out of the Android Wear army, Sony on Wednesday introduced its own entrant into the crowded wearable market. Sony has plenty of experience with smartwatches and activity trackers, and the company will be hoping that past experience will translate into something great.

Based on looks alone, the SmartWatch 3 doesn’t really standout much from the crowd. The 1.6-inch LCD Transflective display fits snugly in a rubber watchband, but otherwise there’s nothing overly exceptional about it. But digging deeper, and you start to realize Sony’s new device might be something you’d actually want to use.

Sony says the SmartWatch 3 was “specifically designed for the latest Android Wear updates in close collaboration with Google.” That means it’ll take advantage of things like GPS, allowing you to more accurately track your run or bike ride. Fun, and great for fitness enthusiasts.

On the inside, the SmartWatch 3 sports a 420mAh battery, 4GB of internal storage, 512MB of RAM and a IP68 rating. We’re excited to give this one a go when it launches later this fall for around $300 (according to Sony’s release).

To see it in action, check out the video above.