Sony has a new Xperia Smartphone on the way and the company is taking a unique approach to its official unveiling. Using the popularity of social media, Sony is giving its Facebook fans the ability to speed up the announcement date by using a virtual fast-forward button in exchange for "likes." There's no telling what Sony has up its sleeve, but by taking somewhat of a drastic marketing approach we'd expect something high-end opposed to a bargain bin handset. Currently, the countdown is targeting June 21st, but if you'd like to see things sooner head on over to the source link and start liking.

[via: Facebook]