Sky Broadband

After announcing improvements to its Sky Go service this morning, British broadcaster BSkyB also has some good news for Sky Broadband customers. In addition to free Wi-Fi at over 10,000 hotspots throughout the U.K., subscribers in certain areas of the country will have access to super-fast fiber optic broadband from April.

Sky Broadband Unlimited Fiber will provide truly unlimited broadband at speeds up to 40Mbps. The company promises that there are no hidden download limits or usage caps, and no "fair usage" policy. The service will allow Sky to go up against the likes of BT and Virgin Media, which already offer fiber optic broadband to U.K. homes.

Sky's service will begin its rollout in April, when it will be available to around 30% of homes in the U.K. for just £20 (approx. $31.53) per month. (Plus a £50 (approx. $78.81) setup fee.) Over time, it will expand its reach across the country, in line with BT's fiber roll-out program. But you'll need to be a Sky TV subscriber if you wish to enjoy Sky Broadband.

Furthermore, Sky Broadband customers are also set to receive free Wi-Fi at over 10,000 public hotspots throughout the U.K. "shortly." Powered by The Cloud — a company owned by BSkyB — the hotspots are available in places like Caffè Nero, McDonalds, Pizza Express, and Wagamama. Couple this with the Sky Go app on your iPad, and you'll never miss a big game when you drag the kids out for pizza at the weekend.

Stephen van Rooyen, Managing Director of Sky's Sales and Marketing Group, said that fiber optic broadband and free Wi-Fi hotspots are part of the company's focus on being the "number one choice" for home communications:

"I'm delighted that our existing home communication products are making such an impact with customers. It's clear that customers are responding to the higher levels of value, quality and service we offer.

"This year sees a number of enhancements that will ensure we create even more choice. Whether it's the launch of free public WiFi, extending our network into more parts of the UK, or adding fibre to our product mix, we are focused on meeting the demands of customers and on being their number one choice for home communications."

As a Sky Broadband subscriber, I'm delighted that I'll soon have access to free Wi-Fi at The Cloud hotspots, and I cannot wait to get my hands on fiber optic broadband. My existing speeds are only around 6Mbps, and I've been eagerly awaiting a fiber optic connection for some time.

What do you think of Sky's new Internet services?