The feature creation and implementation journey for the PlayStation 4 and Xbox One has basically become an arms race for the gaming world. That goes double for game content sharing.

The PlayStation 4 had Twitch broadcasting, then Xbox One got it. The Xbox One allows Twitch broadcast archiving, the PlayStation 4 will soon have that too. Sony's video sharing is a button press away, Microsoft's comes with a single voice command.

Microsoft held the lead over Sony in video editing with their Upload Studio. That, too, appears to be only temporary. Sony has announced that SHAREfactory will be rolling out to the PlayStation 4 with firmware version 1.70. Here's a quick rundown on at, as per the PlayStation Blog.

With SHAREfactory, you can now easily combine your captured video clips for editing, personalize them with special effects using filters, transitions, and themes, as well as share them with your friends and social networks. SHAREfactory also allows you to personalize your videos by adding text, stickers, and a set of included audio tracks, as well as video commentary with picture-in-picture capability with PlayStation Camera. It also allows you to import your original music to add to the custom soundtrack for your video.

It's important to note that, unfortunately, Sony does not offer the ability to upload these created and edited videos directly to YouTube… yet. One reader asked about that feature in the comment section of the aforementioned post on the PlayStation Blog, and Scott McCarthy, Director of Product Planning & Software Innovation at SCEA, responded as follows:

As stated in the post you can share through Facebook or, "export them to an external USB storage device to upload them elsewhere". Your choice!

McCarthy actually had to clarify that point to several commenters below the article, meaning that most folks want a YouTube upload feature on the device.

Also coming with version 1.70 is pre-order pre-loads. Pre-order a game digitally on the PlayStation 4, have your updates set to auto and the title will download before release. Once release day hits, just fire it up and go.

What do you think of these new features?

Latest And Best Prime Day Deals

The Ring Alarm security system is reaching new low prices for Prime Day
Ring Alarm home security systems

Various configurations of the Ring Alarm are discounted to their best prices yet exclusively for Prime members at Amazon through Tuesday night to help keep your home secure.

The Sonos Beam Prime Day deal includes a $40 discount and 2 $50 Amazon gift cards
The Sonos Beam Prime Day deal includes a $40 discount and $100 in Amazon gift cards
$359.00 $499.00 Save $140

That's just so much savings in one deal. You'll have to wait for the physical gift cards, but that's basically $100 to spend however you want.

Prime Day dropped this PlayStation 4 console bundle to just $250
PlayStation 4 Slim 1TB console with Marvel's Spider-Man and Horizon Zero Dawn
$249.99 $359.98 Save $110

This deal on the PlayStation 4 Slim console saves you $50 off its regular price while also including Marvel's Spider-Man and Horizon Zero Dawn Complete Edition for free. You'll just need an Amazon Prime membership to snag it.

The newest device in the Echo family, the Show 5, is now down to just $50
Echo Show 5
$49.99 $89.99 Save $40

It's only been on the market since May, but it hasn't escaped the Prime Day price cuts.

Amp up your home security with these huge Prime Day discount on nearly all Ring products
Save on Ring products today only

Whether you need a video doorbell, whole home alarm system, or some lights to brighten a dark area, Amazon has it all marked down today!

These huge price drops on the entire Galaxy S10 lineup might be one of the best Prime Day phone deals we'll see
Samsung Galaxy S10 128GB unlocked Prism Black Android smartphone
$599.99 $900.00 Save $300

We love the Galaxy S10, and we love deals. This combines two of our true loves in one!

Scour Amazon Warehouse's deals to save an extra 20% on tech and more through Prime Day
Extra 20% off Amazon Warehouse

Amazon Warehouse sells a myriad of items in varying conditions, from refurbished to open-box, used, warehouse-damaged, and more. It's a great place to snag a deal, and now Prime members can save an extra 20% off select items at checkout.

There's never been a better deal on the Ring Video Doorbell 2 than this pre-Prime Day offer
Ring Video Doorbell 2 (Certified Refurbished)
$89.99 $169.99 Save $80

Amazon is taking $80 off the certified refurbished Ring Video Doorbell 2, which lets you see and speak with visitors at your front door no matter where you are in the world.

More Prime Day Deals