Earlier this year Walmart purchased the Vudu video service, and that seemed a tad odd, but obviously the leading retailer didn’t want to be left out in the cold when it comes to streaming content.  While it isn’t exactly setting the world on fire, and is nowhere as popular as Netflix’s Watch Instantly or even Hulu Plus, Vudu is showing up in its fair amount of products such as TVs and Blu-ray players.  The question is, just how many streaming services can you cram onto some devices because there’s yet another player in town now.

Say “Hello!” to Alphaline.


Alphaline is powered by Sonic Solutions, which was purchased by RoxioNow earlier this year for $720 million.

“Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences,” said Karen Austin, President of Consumer Electronics for Sears and Kmart. “We’ll continue to increase the reach and flexibility of the Alphaline Entertainment service by providing consumers on-demand access to the latest entertainment from a range of home and mobile electronics.”

RoxioNow already has deals with several manufacturers for including their apps, so getting Alphaline in there shouldn’t be a huge problem.  The biggest issue at this point is just how many of these services can there be?  You also have to figure rentals will be the bigger portion of this business as the copies to buy aren’t exactly cheap, and buying from an unproven provider would certainly make me uneasy for how long they might be around.

We’ll have to see how long this lasts, but seeing as it just sounds like a skin over a RoxioNow store doesn’t give us a whole lot of faith in this one being around for the long haul.

What say you?  Will you give Alphaline a test drive?